Hanji Incipit — MMCA Catalog Opening

A restrained exhibition opener built on coarse hanji paper texture, Myeongjo serif titling in sumi black, and a single vermillion seal — evoking the authoritative first folio of a Korean national museum catalog.

This design values material silence over decorative noise: the hanji ground does the visual work while type recedes into scholarly restraint. It rejects Western sans-serif modernism, animation, and chromatic complexity in favour of the severe economy found in MMCA and Leeum print culture. The vermillion seal is the sole chromatic event — a stamp of cultural provenance, not ornamentation. It is made for speakers who understand that institutional authority requires no embellishment.