Corporate Pro

Horizontal Logic — McKinsey Executive Brief

A white-field executive-summary layout built on the McKinsey horizontal-logic principle: a declarative action-title sentence above a hairline rule, three numbered evidence columns, and an 8pt italic source line at the bottom-left. Unlike generic corporate grids, every structural element enforces conclusion-first argumentation rather than labelling a topic.

This template exists for analysts and partners who believe the slide title must state the so-what, not describe the subject. It rejects gradients, icon libraries, and decorative chrome in favour of typographic discipline and strict logical hierarchy. The three-column parity structure forces balanced evidence and prevents the rhetorical sleight-of-hand of the single supporting bullet. It is built for rooms where senior audiences read the action title before the presenter speaks and challenge the structure immediately.

Palette — Glacier Blue

Prompt — Preview 1

You are designing a single presentation slide.

CATEGORY: Corporate Pro
TEMPLATE: Horizontal Logic — McKinsey Executive Brief
DESCRIPTION: A white-field executive-summary layout built on the McKinsey horizontal-logic principle: a declarative action-title sentence above a hairline rule, three numbered evidence columns, and an 8pt italic source line at the bottom-left. Unlike generic corporate grids, every structural element enforces conclusion-first argumentation rather than labelling a topic.

DESIGN PHILOSOPHY:
This template exists for analysts and partners who believe the slide title must state the so-what, not describe the subject. It rejects gradients, icon libraries, and decorative chrome in favour of typographic discipline and strict logical hierarchy. The three-column parity structure forces balanced evidence and prevents the rhetorical sleight-of-hand of the single supporting bullet. It is built for rooms where senior audiences read the action title before the presenter speaks and challenge the structure immediately.

DESIGN INTENT FOR THIS SLIDE:
A white-field cover of institutional authority — the mood is a senior partner dropping a bound brief on a boardroom table: deliberate, spare, and slightly intimidating in its restraint. Compositional rhythm is asymmetric and top-anchored; the title mass descends through a hairline rule into an expanse of white silence that signals confidence rather than emptiness. Avoid any decorative element, gradient wash, or icon — the only ornament is precision of alignment. The slide should feel typographically inevitable, as if no other arrangement of these words was ever possible.

PALETTE — "Glacier Blue":
- Primary (background or dominant): #e8f0f7
- Secondary (text or supporting): #0d1f3a
- Accent (emphasis, rules, callouts): #3a7ac8
- Neutral (muted text, borders): #7a90a8

LAYOUT:
12-column grid with a 10% outer margin on all sides; the deck title anchors in the upper third, spanning cols 1–8, with a full-content-width hairline rule sitting immediately beneath it. A one-line subtitle or engagement framing sits below the rule in cols 1–6, creating deliberate right-side whitespace. Client name, date, and firm attribution are set flush-left at the bottom baseline, with no counterpart element on the right — the white void is intentional. No page number on the cover; hierarchy is enforced by vertical position and rule separation alone.

CONTENT TO PLACE:
[Replace this with your slide content: title, bullet points, stats, image descriptions, etc. If left empty, ASK the user what content they want before drawing.]

OUTPUT: Describe the slide visually in detail, then provide HTML/CSS or SVG code that renders it at 1920x1080.

Open in:Claude ChatGPT Gemini

Good for

· Board-ready strategy summaries anchored by a single declarative conclusion
· Consulting deliverables where a McKinsey or BCG horizontal-logic structure is expected
· Executive briefings where audiences skim action titles before listening
· Situation-complication-resolution readouts with three parallel evidence streams

Avoid for

· Visual storytelling slides requiring a single dominant hero image
· Sales decks that rely on emotional hooks and large product photography
· Data-heavy dashboard pages with six or more chart panels
· Workshop or facilitation slides where open whitespace and prompts are needed

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Horizontal Logic — McKinsey Executive Brief

Palette — Glacier Blue

Prompt — Preview 1

Good for

Avoid for

Tags

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Boardroom Restraint — Left-Aligned Executive Sans

Indigo Ledger — Founder Quarterly

Indigo Swimlane — Quarterly Milestone Grid